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Is Pinterest the Best Real Estate Marketing Idea for 2015?

February 15, 2015

Why your Real Estate marketing strategy should include Pinterest

Most of us love Pinterest as a personal social platform. It is a great way to share photos with friends and family. However, more and more companies are now using Pinterest as a business platform. Pinterest recognizes the value of its medium and has already put together some great examples of how companies are using their boards.

Pinterest offers two big incentives for real estate companies. First, it combines the visual appeal and selling power of photos. Second, it adds the ability to tag those photos with geographic locations. Plus, you can really get creative on how you can showcase your properties using the Pinterest boards. For example, The Four Seasons developed a board based on popular restaurants near their locations.

The Four Seasons

If you are looking for some ways you can use Pinterest, here are a few ideas on how to create your own boards:

You can group properties by geography:

Philadelphia

Show the proximity of popular destinations, like museums and restaurants:

Museum

You can showcase property features:

Interior

You can include your contact information on boards:

contact

You can share boards with your prospects:

contact

You can create private boards:

Secret Board

Overall, the biggest advantage of using Pinterest is that prospects will see the value of your property in SECONDS. In the world of online marketing we have less and less time to get the attention of our target customers. Photos and images can really sell value so much faster than words.

I hope you found this information helpful. If you enjoyed this article, please share it using the social media links below and good luck using Pinterest for your business.

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John Murphy

John Murphy
Principal
Blue Bell Marketing

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