Blog / How much Google search traffic will you lose after April 21st?

How much Google search traffic will you lose after April 21st?

April 3, 2015

In case you weren’t aware, there is a significant change coming to the Google search algorithm. On April 21st, Google will roll out its next update that will affect ALL mobile searches. Google officially announced this update on February 26, 2015 with the following statement:

How much Google search traffic will you lose after April 21st?
We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Google isn’t kidding around about this update either. If you have a Google Webmaster account you may have already received this type of “Fix mobile usability issues” email message regarding your website:

Fix Mobility Issues

Google is even trying to help website owners by creating tools to tell if their website is mobile friendly.

Mobile Friendly ToolsMobile Friendly Tool
That’s ok, this Google update won’t affect my website traffic. After all, I don’t have a substantial mobile audience.
~ Anonymous Website Owner

Are you sure? Do you know that 80% of internet users have smart phones? Did you know that search is the most common starting point on mobile devices as well?

Still not convinced? Have you recently checked how many of your users visit your website using mobile devices?

It’s easy to find this information by reviewing your Google Analytics data. Go to the Audience tab and click on the link for Mobile.

In the image below you will see a screenshot of the percentage of mobile users for one of our websites. Right now we are receiving about 19% of our website traffic from mobile devices. Fortunately for us, this website is mobile responsive so this algorithm update won’t affect us.

Google Anayltics

How much are you willing to lose?

Let’s be conservative and say mobile users only equate to 10% of your total website search traffic. That doesn’t sound like much but put that fact into the proper context and it will get your attention.

For example, if your website receives 10,000 users in an average year, 10% equates to 1,000 users. 1,000 of you users may not see your site anymore on Google mobile searches. How much are those 1,000 users worth in terms of lost sales?

So what is the answer?

First, use the tool provided by Google to see if your website is mobile friendly. If it isn't, Google has provided some tips on using 3rd party software to fix your website.

3rd Party Software

You can also contact your local website developer on how you can make your website mobile responsive. To see examples of amazing mobile responsive websites, visit


April 21st is right around the corner and Google has warned you. Take advantage of this notice and start thinking about your next steps. By the way, did we mention that we build mobile responsive websites? Our shameless plug. You can see examples of our website development portfolio here.

I hope you found this information helpful. If you enjoyed this article, please share it using the social media links below.

John Murphy

John Murphy
Blue Bell Marketing

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