Developing a email marketing campaign provides an effective way to reach prospects with a targeted message. However, many companies do not know how to develop and execute effective email marketing campaigns.
In addition, businesses often lack the manpower to manage all aspects of their email campaign strategy on a daily, weekly, or monthly basis. Let us help! Blue Bell Marketing can manage all stages of the execution and deployment of your email campaigns. Not sure if your business should use email marketing? Here are some important facts to consider:
Email Strategies Developing a email strategy is the most important planning exercise for your business. Blue Bell Marketing will develop a blueprint for your email marketing campaign based on your target customer.
Content Development Are you looking for new content ideas for your emails? Do you need help writing your promotional emails? We offer a full range of copywriting services for your newsletter or offer.
List Building The most powerful step in creating an effective email campaign is developing a promotional funnel that increases your subscribers. We will show you how online advertising and social media can help build your list.
Email Providers Many of our clients use third party email services such as MailChimp and Constant Contact. We work with these services and can manage email lists, develop email campaigns and create emails using their templates.
Mobile Emails Did you know that 75% of consumers are highly likely to delete emails they can’t read on smartphones? We can design and develop mobile responsive emails that match your website theme design and colors.
List Management The biggest challenges with email marketing is list management. We offer a full service list of services including management of opt-in emails, unsubscribes, duplicates and improperly formatted email addresses.
Evaluation Services We evaluate email campaigns using including performance metrics, email opens, clicks to your website and CTA objectives. Based on our evaluation we can also automate a re-engagement campaign using new objectives.
Social Media Social media is an important component of your overall email marketing strategy. We design and develop emails that include social media sharing tools such as Facebook, LinkedIn, Twitter and Pinterest.
We Create Using Our Proven Process
Initial Scope Meeting
We begin all of our projects with an initial scope meeting. This will be a fact finding meeting in which we will review the upcoming email marketing campaign and discuss project goals.
Based on the feedback from our initial scope meeting we move on to the next phase: Market Research. In this step we will gather information about your target customer and review their keyword searching habits.
Strategy Plan Presentation
After we have completed our market research phase we then develop an email marketing campaign strategy. In this written presentation we will map out all phases of the email campaign from launch to completion.
Once your company has approved our email marketing strategy, we move on to the creative phase. This includes copywriting of promotional emails, white papers or ebooks that will be used for customer acquisition.
After all copywriting has been completed and approved by you, we then move on to implementation. In this phase we add copy to your website, set up email auto responders and test the functionality of the campaign.
After we have completed all testing and received final approval, we will officially launch your email campaign. At this point we will begin all social media promotion and paid online advertising based on our marketing plan.
After the email campaign is launched we will continue to monitor its performance and make recommendation based on the opt-in and email open rates. After the campaign is completed we will provide a written analysis and suggest next steps.
Let's Hear About Your Project
We would love to hear more about your project! Call us at (267) 908-4242 or send us an email.If you would like more information about our company and our experience, please review our About Us page.