Blog / Dynamic B2B Lead Generation with Google Search (Part 3)
Dynamic B2B Lead Generation with Google Search (Part 3)
January 13, 2015
Hi, this John Murphy from Blue Bell Marketing and this is part 3 of our 3 part video series about B2B lead generation using Google search advertising. In this video I will discuss one of the most powerful search advertising tools...Geographic targeting.
In case you didn’t know, Google AdWords offers a way to reach your customers by setting up geographic targeting parameters. Let me show you what this looks like. I have logged into my Google AdWords account and opened the Targeted location settings. Here we can add the the City or market area where we want our ads to show.
Plus we can even target our audience by radius. So if your market area is 100 miles around your business. We can set up an campaign to deliver ads just within that radius. How amazing is that!
Well that concludes my presentation. If you liked this video please give it a Thumbs Up and follow us on Twitter.
Again, my name is John Murphy from Blue Bell Marketing. We are a website development and digital marketing company based in Philadelphia. Give us a call or send us an email If you have and questions about setting up a b2b advertising campaign for your business. Thanks for watching and enjoy your day.