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Why Google AdWords is getting expensive (And What To Do About It)

March 20, 2015

Google AdWords search advertising is probably one of the best digital marketing tools out there right now. It is an effective way to reach our target audience right when they are ready to buy.

However, there is a problem on the horizon. Every year, Google search advertising gets more and more expensive. If you have been purchasing keywords over the past few years you have seen your Cost Per Click (CPC) rates rise. There are some simple reasons for this rate increase:

Creating Lead Generation Campaigns for Financial Service Companies

March 16, 2015

So does this sound familiar? You set up an advertising campaign to promote your business and its financial services. Maybe you set up a comprehensive ad schedule utilizing radio, TV and online advertising. After the campaign is completed you realize you didn’t receive enough leads to justify your overall ad expenditure.

The problem is pretty common. When you are advertising your services, your company often looks like all other financial service companies promoting the same services. So the question is, how do you separate yourself from your competitors? The answer is pretty simple, you need to establish trust with your prospect. That trust can only be established through multiple touches to your prospect.

Is Pinterest the Best Real Estate Marketing Idea for 2015?

February 15, 2015

Most of us love Pinterest as a personal social platform. It is a great way to share photos with friends and family. However, more and more companies are now using Pinterest as a business platform. Pinterest recognizes the value of its medium and has already put together some great examples of how companies are using their boards.

Pinterest offers two big incentives for real estate companies. First, it combines the visual appeal and selling power of photos. Second, it adds the ability to tag those photos with geographic locations. Plus, you can really get creative on how you can showcase your properties using the Pinterest boards. For example, The Four Seasons developed a board based on popular restaurants near their locations.

Dynamic B2B Lead Generation with Google Search (Part 3)

January 13, 2015

Video Transcription

Hi, this John Murphy from Blue Bell Marketing and this is part 3 of our 3 part video series about B2B lead generation using Google search advertising. In this video I will discuss one of the most powerful search advertising tools...Geographic targeting. In case you didn’t know, Google AdWords offers a way to reach your customers by setting up geographic targeting parameters. Let me show you what this looks like...

Dynamic B2B Lead Generation with Google Search (Part 2)

January 12, 2015

Video Transcription

Hi, this John Murphy from Blue Bell Marketing and this is part 2 of our 3 part video series about B2B lead generation using Google search advertising. In this video I will discuss the costs associated with Google search advertising. So let’s dive right in and take a look at an example of B2B search data generated through Google AdWords. For those of you who don’t know, Google AdWords is used to place paid search advertising on Google search results...