So does this sound familiar? You set up an advertising campaign to promote your business and its financial services. Maybe you set up a comprehensive ad schedule utilizing radio, TV and online advertising. After the campaign is completed you realize you didn’t receive enough leads to justify your overall ad expenditure.
The problem is pretty common. When you are advertising your services, your company often looks like all other financial service companies promoting the same services. So the question is, how do you separate yourself from your competitors? The answer is pretty simple, you need to establish trust with your prospect. That trust can only be established through multiple touches to your prospect.