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10 Free Online Tools To Spy On Your Competition

July 20, 2015

Do you ever wonder who is taking market share from your business? Would you like to see examples of your competitors online ads? How about their social media campaigns? Would you like to see their most popular post on Facebook?

If your answer is “Yes, please!”, then let me share with you my top 10 favorite online tools. You can use any of these tools today to get insights on your competition and view their online marketing strategies.

12 Reasons Why Your Company Needs a Social Media Manager

June 16, 2015

If you are reading this post you probably already know about the power of social media. You know that Facebook has 1.35 billion monthly users. That there are over 241 million monthly active Twitter users, 332 million members using LinkedIn and over 70 million Pinterest users.

5 Law Firm Marketing Mistakes That You Should Know

May 6, 2015

Setting up the correct marketing strategy is an important component to the success of your law firm. However, many firms don’t take the time to sit down and map out their sales funnel. For those of you who don’t know, a sales funnel is the process that turns your prospects into customers. As you probably agree, this step isn’t always an easy task. In the world of law firm marketing competition is VERY high and breaking through the clutter is often very difficult.

One of the first steps in building your sales funnel is taking a hard look at your primary marketing tool...your company website. After all, your website is very first impression your prospect sees and is crucial for showing your brand value. To save you some time, I have put together a quick list of the top 5 mistakes that I see on a daily basis.

10 Free Online Graphic Design Tools for Non Profits

April 24, 2015

As you know, it isn’t easy to promote your non profit when you have limited resources. It always helps when you find free tools that can make your life easier. I have compiled a list of 10 of my favorite FREE tools that can assist you with graphic design, photo editing, presentations and infographics. If you have any recommendations for some of your favorite tools, just shoot me an email and I will add them to the list.

How much Google search traffic will you lose after April 21st?

April 3, 2015

In case you weren’t aware, there is a significant change coming to the Google search algorithm. On April 21st, Google will roll out its next update that will affect ALL mobile searches. Google officially announced this update on February 26, 2015 with the following statement:

We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.