Setting up the correct marketing strategy is an important component to the success of your law firm. However, many firms don’t take the time to sit down and map out their sales funnel. For those of you who don’t know, a sales funnel is the process that turns your prospects into customers. As you probably agree, this step isn’t always an easy task. In the world of law firm marketing competition is VERY high and breaking through the clutter is often very difficult.
One of the first steps in building your sales funnel is taking a hard look at your primary marketing tool...your company website. After all, your website is very first impression your prospect sees and is crucial for showing your brand value. To save you some time, I have put together a quick list of the top 5 mistakes that I see on a daily basis.