Blog / 12 Reasons Why Your Company Needs a Social Media Manager
12 Reasons Why Your Company Needs a Social Media Manager
June 16, 2015
If you are reading this post you probably already know about the power of social media. You know that Facebook has 1.35 billion monthly users. That there are over 241 million monthly active Twitter users, 332 million members using LinkedIn and over 70 million Pinterest users.
However, how is your business currently using social media? Are you posting regular content to your Facebook or Twitter account? Are you engaging with users who are posting comments on your pages? Are you introducing new products or services through your social media accounts?
If you are like many businesses, you may not be actively using social media to its full potential. Social media offers a tremendous opportunity to interact with your customers and generate new leads for your business. But there is a catch...
Management of social media is truly overwhelming for many businesses.
Most businesses or organizations have a dedicated communications manager who is responsible for both marketing and branding. That manager has his or her hands full with time consuming activities such as advertising, public relations and general marketing activities.
That job was a full time position a few year ago. Now many communications managers have to juggle the 7 primary social media outlets too: Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Instagram. How can one person effectively manage all of those entities?
So what is the solution?
To ignore social media is to lose the opportunity to grow your business. Instead, it’s time to hire someone (or a few people) to effectively manage your social media footprint. If you are trying to sell this fact to your boss, here are 12 reasons why it makes sense:
#1 You need a Social Media Manager who understands SEO
Did you know that seven of the ten most important factors in SEO ranking now come from social media? A social media expert can create content that targets SEO goals.
#2 You need a Social Media Manager to Create Marketing Campaigns
Engaging with prospects and customers in social media is important but there is an opportunity that many business miss: paid advertising. Companies can create sponsored content through many social media outlets and direct promotional messages to a highly targeted audience. A social media manager can create and execute these campaigns.
#3 You Can’t Keep Up with Social Media Trends
One of the problems with social media is that it is constantly changing. Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. are constantly adding new features and changing the functionality of existing settings. Unless you keep track of those changes it is hard to adjust your social media strategy.
#4 Your Competitors are using Social Media
We all know that your business doesn’t work in a vacuum. Your business has competitors that are trying to steal market share from you every day. If your competitors haven’t already created a social media strategy, they probably are in the process of developing one right now. Don’t let your competitors beat you to the punch.
#5 You don’t have time for Content Creation
Probably one of the biggest reasons why companies don’t use social media is that they don’t have time for content creation. Unless you have someone who is dedicated to this task, this content will never be written.
#6 Your don’t have time to respond to Social Media Inquires
One of the greatest powers of social media is the ability to engage with your audience. As you know, customers or prospects will often leave comments on your social media account pages. You need someone to respond to those inquires in a timely basis so you can build brand loyalty.
#7 You need help Maintaining and Controlling Spam
Spam is a real problem that companies deal with daily. However, spam shouldn’t be the reason why your company doesn’t participate in social media. After all, spammers shouldn’t dictate how you run your business. You need a dedicated manager to remove spam comments so your brand message looks professional.
#8 You need to Create Content on a Timely Basis
One of the benefits of social media is the ability to show that your business is viable and alive. However, some companies rarely post on their social media accounts on a consistent basis. This leaves customers with the impression that your business is not trying to engage with its audience.
#9 Your Communications Manager is already Overworked
You have to acknowledge that no one person can successfully manage both marketing, branding AND social media.
#10 You need to plan for the Future
Social media Is growing at an exponential rate. Everyday your customers and prospects interact with social media. You need to set up a mechanism to handle the growth of social media.
#11 You are Missing Opportunities to Reach New Prospects
Many companies think social media is only about responding to customer inquiries. However, there is a huge potential by using social media to engage with new prospects.
#12 Your Intern is managing your Social Media
Many companies pass the responsibilities of social media to an intern or someone who is not a social media marketing expert. As a result, there is no social media strategy or objective.
If you are looking to grow market share in 2015 and beyond, it’s time to put more emphasis on social media. After all, if you don’t use social media, I’m sure your competitors will.
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